One of my interests is sports fashion - and I am in sports fashion heaven here in London. Yesterday, Steve and I spent hours in Oxford Street - in the Nike Store, Addidas Store, and in the London 2012 Olympics Store. The designs are awesome and so inspirational - Stella McCartney has done a beautiful job on the Team Great Britain design. Just think - sports stores are tourist destination - and the retail service here in London appreciates that fact, that they are not just selling merchandise but a tourist experience. The staff are energetic, friendly and above all - they know their product! I am calling out to major Australian retailers - David Jones, Myers, Rebel Sports - you need to change your business model, invest in service and a bit of life and energy in your stores and the business will come. Simple - no service, no fun = no sale. If the Australian retailers will not provide the sort of experience that London retailers provide - then I will continue to shop online - and not at the dreadful online versions of DJ's, Myers and Rebel!
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